Introduction to AI Powered YouTube Marketing

Introduction to AI Powered YouTube Marketing

AI is spreading and we have to take advantage of it to give us several benefits on our online ventures. Within the last year, those tools have improved and we have to use them more efficiently to promote our businesses. YouTube is a great Platform for engagement of our customers because they can see us live on a video et have the feeling of who we are. If you are using YouTube, you can become a support coach in promoting the Niche: make money online. As an example, you can become an expert presenting and helping others to use the Wealthy Affiliate Platform. Your Audience loves to watch videos on YouTube.

Understanding the fundamentals of YouTube Marketing:

It is important to understand the task of doing YouTube Marketing. Even if you use AI, you can not miss important steps. You have to understand that when using AI, you have to be aware of the process that is about to take place. You have to understand YouTube Marketing up front before asking assistance of AI tools to make you more efficient. Artificial intelligence is the future of marketing and the future is here. AI isn’t going anywhere. If we fight against it, saying I am not gonna use that. Then , you will be left behind because your competition is going to use it. There are correct ways to use these really valuable tools if you know how to use these correctly. These tools simply help make certain steps much more efficient. 

What are the fundamentals of YouTube Marketing? 

First, your Audience loves YouTube. Why is YouTube such a huge opportunity? Am I just fine with my website? You are absolutely just fine with your website. But, the YouTube opportunity is there for us to be utilized with about 2 billions of visits per month by potential  prospects.

• Over a billion hours watched each day
• 70% watch time comes from mobile: they can watch “make money online” video during their commute from work to home.
• YouTube is the second most popular social media network behind only Facebook
• Youtube covers all demographics: including teenagers, mothers, chest players, handyman to learn how to do a repair of some type, people interested in gaming. Your target Audience has already a YouTube account. It is now for you to produce content where they can find you. You already produce content for your website and you should make it available for YouTubers as well.
• YouTube channels earning 6 figures per year and growing by 40% each year. YouTubers find the right Audiences and do conversions to make great money online. It is a massive opportunity. Don’t get left behind.
• What you are doing with your niche website goes hand in hand with a YouTube channel.
• Channel setup is easy, audience remains the same.

The fundamentals of YouTube marketing will always be: 

• 1) understanding your audience and their needs and delivering what they want 
• 2) engaging them with value that answers those needs 
• 3) doubling down what works with Analytics

• Don’t overthink production: starting our process, creating YouTube channel, YouTube content. 
• Don’t overthink your gear
• Don’t overthink video editing equipment
• Do focus on keyword research
• Do focus on SEO
• Do focus on clarity in audio/video
• Do focus on consistency

You can pretty much start your video production using a smart phone. Focus instead on the keyword research, SEO, consistency in your production of videos. These tasks can benefit from the assistance of AI tools.

Learn how AI is shaping YouTube Marketing

• AI is here to be an extension of ourself
• We are still in control, AI is not taking over. AI is our assistant.
• AI can analyze large amounts of datas to provide insights, automate tasks, and personalize experiences.
• YouTube uses AI for video recommendations, using machine learning algorithms that analyze user behaviour and suggest relevant content. It is already proven to  work.

AI can be used for:

• Generating engaging titles: 
• Analyzing and optimizing thumbnails.This is very important.
• Creating video descriptions
• Generating subtitles
• Automating video editing: Video editing can be one of the most tedious aspects of YouTube. You can have access to tools that can do editing automatically.
• Creating full scripts for video: It is done by ChatGPT. You can use AI to create content with ChatGPT as we know. Later, we will discuss some prompts to be used to get content creation like a charm. This is an incredible tool to have at your fingertips.
• And much more.

We will use the following tools that utilize AI:

• ChatGPT AI Assistant
• Tubebuddy: for analyzing and optimizing thumbnails

You can create a thumbnail with Canva and after, ask Tubebuddy to analyze and optimize it. There is a fee to be able to use TubeBuddy.

• Podcastle: used for sub-titles creation.

A sub-title is essential for YouTube to understand what our video is all about. You can try Podcastle for free. 

The way it works: 

1) Select new project 

2) you import the audio of your video to Podcastle 

3) Hit transcribe and wait 

4) You edit the result to get rid of pauses in the transcript 

5)  You Select all the transcript and Copy it

6) Then, you go to YouTube and Select Sub-titles, click auto-sync and paste

• Recut: does automatic video editing

Allows to eliminate the pauses in a video already made. You upload your video into Recut and hit play. It will remove automatically all the pauses in agreement with your choices.

• Get introduced to the capabilities of ChatGPT and others AI tools in this field. Here are some examples of using AI for YouTube content creation.

Sample ChatGPT Prompts for YouTube

1. Creating Titles:

Hey GPT! I am creating a YouTube video and it is all about[ViDEO TOPIC]. I would love if you could help me out by helping me create a thought provoking, engaging title that evokes emotion, curiosity, and relevance.

2. Creating descriptions: This is important for SEO

Hey GPT! I would like for you to craft for me a compelling YouTube video description for a video I am publishing on[VIDEO TOPIC]. I would like for this description to be attention getting while also evoking curiosity and emotion. I like to make my YouTube videos fun, so add some humour. One or two short paragraphs will be fine.

3. Creating full video scripts:

Ok, GPT! Now that I have come up with a great title and a great video description, I would love it if you would create a full script for me on[VIDEO TOPIC]. I would like the video to run at least[DESIRED LENGHT OF VIDEO]. My YouTube channel is called[NAME OF YOUTUBE CHANNEL} and my name is[YOUR NAME]. I want my video to be welcoming  and then dive right into the content. I want this to be a fun ride for my audience.

Note: For a YouTube video that you want to insert Ads in it, the minimum lenght should be at least 8 minutes.

We recommend that your interaction with ChatGPT be like if it was a person and not a robot. Give details of your demand and be excited to get a better answer.

The Future of AI in YouTube Marketing

• AI in business is only going to grow
• AI will become smarter, faster, more intuitive
• AI will have more resources from which to gather answer for your requests 
• Don’t be left behind…Your competition is going to start to use these tools. Don’t get lost in the background when everyone else will produce content quicker. Remember that you are in charge. It is simply an extension of us. Read my review of the AI integrated in the Wealthy Affiliate Platform here

Summary: 

• A key fundamental of YouTube marketing is understanding your Audience and its Needs.
• When it comes to using AI, who is in ultimate control? We are.
• What is the best way to interact with ChatGPT? Be polite, cordial and have fun with it. This way you will get the best possible results.
• Is AI going away anytime soon? No. It is not.