Posting on Pinterest:

What exactly is Pinterest?

Pinterest is an American image sharing and social media service that allows users to discover and save information in the form of “ideas.”It’s like a virtual bulletin board where you can collect and organize content related to recipes, home decor, fashion, motivation, and more.

2 types of account: 

• for the user(personal account) or consumer 
• for online business owner

A user account can be switched to a business account on the site of Pinterest. The Email used for a business account should be a different one than for the personal user account.

Pinterest is a visual Search Engine showing Pins to the user. You can promote and sell products on your Pinterest account. You can research some type of keywords on Pinterest.

The 3 elements(or Pillars) of Pinterest:

1. Boards: are like categories
2. Pins: are the actual Posts in Pinterest located in the Boards
3. Graphics: are the visuals

This structure is comparable as a blog structure.

The Boards serve as a cork Board.

How Pinterest works?

Keyword idea: can come your blog post

Pin Title: like your Post Title

Pin Description: it is like a meta description or 1st paragraph of content

Pin Graphic: it is like your featured image

Pin CTA(call to action): The link you are sending Traffic to. It is like a blog Post CTA. You can send them to your related blog post.

Summary of the steps:

1. Create a blog post. Refer to Wealthy Affiliate Platform to learn the Strategies. See my review here

1. Create your Pinterest Pin
2. Edit your Pinterest Pin CTA to link to your blog post. You just created another source of traffic for your blog post. It is called Traffic Diversification. With your blog you offer a written content to Google Search reader. But with Pinterest, you offer a visual content to your prospects. 

Finding your Audience in Pinterest

You can access to Pinterest “Audience Insights” located on your business account. You select Analytics to get to Audience Insights. That will provide you with different categories within the Pinterest Posts. Also, it shows the percentage ok people interested in each sub-categories. 

Please remember that the Audience and interests in Pinterest are completely different than the ones in Google.

Let’s Dive into Pinterest:

In the Audience Insights selected, you click all users and you can see a multitude of  Pin Posts to choose from. You will find a list of related searches as well. You can check the popularity of some of those Pins related to your personal blog and niche. You will target a keyword in your blog Post that will match a category and sub-category in Pinterest. The Searches are not very refined but more general in Pinterest.

If you want, you can go back to Analytics and select Trends. You can find at that location some Brands related to your Posts. You can add a filter for the “growing Trends” at this moment or later during the year. You can examine the popular Pins recently. You have access to the related Trends, the seasonal Trends and yearly ones. You can do an exploration for a specific keyword. The Trends feature of Pinterest is very powerful to find out what would be a hot topic to promote.

It is a long time journey before getting tangible results like other Social Media.

FAQ:

You can create sub-sections in a board. But, it is better to create more boards. Because in a business account, you can create up to 2,000 boards.

There is no approval process to post a Pin but just for posting a video.

What make a Pin to be better than another one? Create a Post that is more engaging: more brightness and coloration in the Post, title more engaging with a question. To know for sure what is working the best is with experimentation.

Can you Post directly to affiliate links? Yes. But, they don’t convert very well because there is no pre-sale involved. In Pinterest, you can sell your own products instead of sending people to affiliate links. You can use Pinterest to grow your community and drive traffic to your website.  It can improve your rankings as well as you can have conversions. So definitely, link to your site and not directly to your affiliate links.

What is the best time to publish a Pin? It depends of the category, the Audience and the niche you are in.

Are there limitations to the number of Pins that a business owner can Post in a day? No known limitations.

Pricing point in Pinterest: a product of $50-$120 can sell easily on Pinterest.

You can use PPC in Pinterest to boost your Pin.

You can use one business account with different websites on it.

You can cancel your business account in Pinterest and there is a spot in the a Pinterest site to do this.

Can you use Pinterest as a landing page for a PPC? Yes. It can be tried.

With the Analytics in Pinterest, you can reviews your stats and performance.

You want to create Pins that stand out to compete with the others. You can use Canva to achieve that type of images.